We use a few third-party tools like Google Analytics to collect site usage data. Our goal is to understand how useful we’re being to people. If we have more people visiting our pages and staying longer on them, then we have a pretty good idea of what we need to do to make our visitors happy.
It also makes us happy to understand how and to what extent we’re being useful to people.
So we use data from these services to help us make decisions about what content we should develop, how to improve site design and UI/UX, and things like that.
We also learn where traffic to the site comes from. That helps us prioritize how and where we spend our limited time on other sites and social media platforms.
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